Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG. It’s not so much about the size or the money as it is about the planning and preparation.  You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities.  Attendees will be thinking they better check you out!  From company branded napkins at the main press event to your HOT...

Like cause and effect, your brand marketing and promotion plans need to be well thought out at least 6 months prior to presenting at an upcoming event or trade show.  Once those key decisions are made, it should be followed by equally thoughtful and careful logistical planning to successfully demonstrate your company competencies, products and values. Here’s a rule-of-thumb timeline for your next trade show. Here are some ideas for your...