Multi-sensory Events Create Memorable Experiences

According to new research from London & Partners, only 27% of event professionals believe all five senses are being used effectively in the meetings and events industry. Why is that important? The study, released at IMEX America, revealed that 78% of event organizers believe that multi-sensory events produce more memorable and engaging experiences for attendees. 42% argue that sensory stimulation helps events stand out among competitors. Of...

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