Tracking the success of virtual trade shows may not be the same as conventional shows. Eric Vidal, Director of Marketing for InterCall Inc., provides a list of tips ensuring you are using proper metrics to gauge the success of virtual trade shows. In his article for Exhibitor Online, Eric suggests keeping metrics reports outside of only attendance rate to measure your events true performance. Target audience. Quantity does not necessarily...

The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees...