The 12 Commandments of Successful Tradeshows

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The 12 Commandments of Successful Tradeshows

There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show.

Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com.

Ken compiled a list of essential do’s and don’ts that his company implements during trade shows. He discusses the importance of appearance as well the ability to generate new leads. Of course everyone wants to impress at the trade show, but it’s how you do it in a way that matters. Krogue provides tips on how to be memorable in the right way.

By using of Krogue’s recommendations, you will be on your way to a memorable trade show.

Read more about Ken Krogue’s 12 Commandments in the excerpt below.

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12 Commandments

  1. Never go to an event that you can’t generate more leads than you will need to pay for it… before you get there.
  2. Look sharp… be sharp… And be kind… 
  3. Trade leads with every other vendor at the trade show. 
  4. Never go to a show that you can’t speak at. 
  5. When you speak, don’t pitch your stuff. Grow your industry. 
  6. Always have your own event(s) going on at the same time. 
  7. Set appointments for people to come meet your executives. 
  8. Give cool SWAG away that matters and pulls well. 
  9. Be audacious and memorable… but smart… and relevant. 
  10. Have your best lead generators at the event… And make it a game! 
  11. Promote the event like it’s your own… because it is. 
  12. Respond as fast as you can to all requests, and set appointments right at the show.

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Read the complete list of  12 commandments here.