The Value of Trade Shows
Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts.
10 powerful statistics of trade shows
- B2B exhibitions were 39.2% of B2B marketing budgets in 2011
- 81% of trade show attendees have buying authority
- The average attendee spends 8.3 hours viewing trade show exhibits at a show
- About 50% of the largest 200 shows in the USA take place in Las Vegas, Chicago, and Orlando
- 83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing objective for trade shows
- 67% of all attendees represent a new prospect and potential customer for exhibiting companies
- 45% of attendees visit only one exhibition per year
- The #1 reason for attending trade shows is to see new products
- 46% of trade show attendees are in executive or upper management
- 78% of trade show attendees travel more than 400 miles
See the complete list of trade show statistics in the article.