The Value of Trade Shows

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The Value of Trade Shows

Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts.

10 powerful statistics of trade shows

  1. B2B exhibitions were 39.2% of B2B marketing budgets in 2011
  2. 81% of trade show attendees have buying authority
  3. The average attendee spends 8.3 hours viewing trade show exhibits at a show
  4. About 50% of the largest 200 shows in the USA take place in Las Vegas, Chicago, and Orlando  
  5. 83% of exhibitors agreed that “Building, expanding brand awareness” is a high-priority marketing objective for trade shows
  6. 67% of all attendees represent a new prospect and potential customer for exhibiting companies
  7. 45% of attendees visit only one exhibition per year
  8. The #1 reason for attending trade shows is to see new products
  9. 46% of trade show attendees are in executive or upper management
  10. 78% of trade show attendees travel more than 400 miles

See the complete list of trade show statistics in the article.