Trade Show Marketing for Higher ROI

Posted by Bill Barrett in Planning, Tips, Trends

The Internet and technology have had a significant impact on trade shows. Thanks to social networks, blogs, and search engines, consumers now have the opportunity to learn about your products and read reviews before they visit your booth at a trade show.

Brian Offenberger is the CEO of After Marketer Club, and in his video  he discusses how trade show marketing can increase your return on investment (ROI). Leveraging the Internet and other marketing tools can help generate product sales. In his video, Brian explains how communicating before , during, and after a trade show is crucial to  your business success. Be sure to set realistic goals that are attainable through your trade show marketing strategy.

Brian’s four keys to trade show success

• Connect with targets prior to show
• Interact with targets prior to show
• Meet with prospects at the show
• Nurture relationships after the show

View his video to learn more about boosting your ROI from trade show marketing.