Trade Show Tips | Motivate Your Staff

Posted by Bill Barrett in Planning, Tips, Trends

Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.”

Pre-show training. Properly train your team before the trade show. Training sessions should be held leading up to your event to rehearse customer scenarios, how to ask the right questions, and ensure consistent messaging throughout the event. A well-trained team member will better be able to distinguish between hot leads versus casual attendees just stopping by your booth.

Code of conduct. Establish a code of conduct to ensure your staff understands what is expected of them. The code of conduct should address etiquette, customer interaction, and break times. Don’t forget to review it with your staff every morning before the trade show begins.

Incentives. Motivate your team by offering prizes for meeting sales goals or generating a certain number of quality leads. Paying for lunch is a great way to keep your team energized during a long trade show.

Watch the video.