Tradeshow Mistakes You Might Be Making

Posted by Cat Virca in Planning, Tips, Trends

Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes.

1. Remember that size matters. Always consider the event in terms of attendees and exhibitors. If you have a small display, your booth can easily look overcrowded, and large exhibits can look very empty if there are not enough attendees present. Create a scalable display so you can adjust your booth based on the event.
2. Choose the right promotional products. Any giveaway can potentially increase brand awareness, but that doesn’t mean you should choose any random item. Consider the functionality and select products that are related to your industry and support your business objectives.
3. Don’t cut cleaning services. Your exhibit is a reflection of your business, so you must ensure than it is sanitized and free of clutter. A pristine, well-stocked booth will make a strong impression on your visitors.
4. Keep socializing to a minimum. Utilize your booth as a site for networking and conversing, but always keep it professional. Be efficient with your time and remember that your staff is always on display.
5. Keep everything in order. Create a packing list for your booth to streamline the process of setting up and breaking down. This will ensure that no component of your booth gets forgotten or damaged. 

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