Use Cash Cubes for Lead Generation

Posted by Bill Barrett in Planning, Tips, Trends

Trade shows are your chance to debut your company to your target audience. Companies have a variety of different business objectives at trade shows, but one common goal stands out: lead generation. To make your company stand out among numerous competitors, your exhibit needs a WOW factor! William Hall of Trade Show Marketing describes a great example in his article “Cash Cubes Provide Trade Show Lead Generation Opportunity”.

A Cash Cube is a large, phone booth sized tube filled with swirling dollar bills! It’s a unique way to spark conversation, generate energy, and attract a crowd. Rather than real money, fill the machine with custom vouchers, company coupons, or tickets that can only be redeemed at your booth. Your exhibit will engage audience members and prompt them to share their experience on social media. Customize your Cash Cube with your company name and logo for maximum exposure.

Games of chance create enthusiasm and keep people interested. Winners will share their experience with other attendees, generating word-of-mouth advertising for your brand. In addition, getting trade show attendees excited will make them more inclined to chat with your booth staff. Capture leads by requiring guests to leave a business card or contact information to participate.

Read the full article.