Using Social Media at Trade Shows

Posted by Bill Barrett in Planning, Tips, Trends

Social media is a cost effective tool to reach your targeted audiences before, during, and after a trade show. In David Llewellyn’s article, “A Guide to Using Social Media at Trade Shows” he outlines six tips to remember when using social media at your next show.

1. Preparation. Develop a plan before your next trade show. Make sure your accounts are set up properly and you have the right credentials for your accounts. Use social media to let users know what they can look forward to at your trade show booth. Don’t forget hashtags.  Make sure you use them correctly.
2. Grammar and Spelling. Avoid using text message slang in your social media posts. Clearly communicating your thoughts to your customers is crucial to your business. Shortening words and phrases can confuse users and could send a negative message to customers.
3. Use them Sparingly. There can be down time at trade shows. A few high quality posts can have a greater impact than lots of random posts. Remember that posting regularly does create buzz around your trade show booth throughout the day, so don’t neglect it completely.
4. Keep it Classy. Social media can be a very informal vehicle for communicating with your customers. That doesn’t mean you should treat it that way. Always be professional and avoid posting personal opinions on your business account. When it doubt, don’t post it.
5. Post Pictures and Videos. Take your trade show experience beyond the event space. Use social media to post photos and videos as things are happening during the trade show. This enables you to reach those who may not have been able to attend the trade show or visit your booth.
6. Keep the Momentum Going. A trade show doesn’t end when the lights turn off in the exhibit hall on the last day of the event. Use social media to follow up with potential leads after the show.

Read the full article.