Utilize Sponsorships to Add Value to Your Next Event

Posted by Cat Virca in Planning, Tips, Trends

Event sponsorships quickly draw the attention of tradeshow attendees to your exhibitions.

Registrants have multiple opportunities to see sponsorship information, which results in a broader reach. In her article, “Help Your Exhibitors Get Their Brand Message and Story ‘Heard’”, Mara Kolter, Business Development Manager at Convention Data Services, offers advice on how to use sponsorships to create a direct and long-lasting positive effect on your company’s brand awareness and strategy.

How To Begin

Highlight benefits to exhibitors by focusing on their needs and offering solutions. Categorize the available sponsorships so exhibitors can easily see what they want to accomplish and whom they want to reach. Engage them on a customized solution that works for them if the opportunities you currently offer don’t meet your exhibitors’ goals.

Key components of your sponsorship packages

• Registration Emails | Confirmations, check-in emails, show-day updates, post-event emails
• Banner Advertising | Registration websites, onsite check-in and self-registration screens
• Badges and Holders | Logos, printed tickets, custom lanyards
• Registration or Cyber Café Workstations | Landing pages, signage, screensavers
• Onsite | Branded t-shirts, recycling bins
• Post-Event | Thank-you email, inquiry page, event survey

Read the full article.