Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should...

Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article,...

Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.”  The ideal app should be able...

Las Vegas, Nevada is an epicenter for trade shows and world-renowned events. Over the years, Sin City has been home to major trade shows such as The Consumer Electronics Show (CES), CONEXPO-CON/AGG, and a myriad of other consumer goods events. The extensive list of casinos and hotels provide the infrastructure needed  for Las Vegas to host the fast growing lineup of annual events. Mandalay Bay Hotel & Casino recently announced that their...