Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

Have heard of content marketing? Relatively new, content marketing is a technique businesses use for developing unique, valuable content to engage their online followers on social media and their website.  Justine Savage of Trade Show News Network explains the benefits of incorporating content marketing into your next trade show in her article, “6 Easy Ways to Make Content a Part of Your Exhibiting Plan.” Content marketing should be...

The Los Angeles Convention Center first opened in 1971. 2014 has been the busiest year for the Convention Center with 28 conventions scheduled this year. The Downtown Los Angeles venue has undergone several expansions to meet the demands of the trade show industry including a renovation that is scheduled to begin this August. The Convention Center currently has 720,000 sq. ft of exhibit space, 64 meeting rooms, 3 food courts and on-site parking...

Traditionally, cold calling has been a cost effective sales tool to generate profits. While cold calling does have benefits, it does not allow you to build strong customer relationships in today’s business environment. Consumers are avoiding unexpected sales pitches by opting out of call lists. Today, more than 217 million people are currently registered with the Do Not Call list. According to the article, “4 Reasons Why Trade...

Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade...