It can be difficult to estimate just how many booth employees you’ll need for your trade show. The amount of time and money invested into training and transporting staff can quickly add up. Marc Goldberg, Blogger at Skyline Trade Show Tips, outlines the best ways to decide how many people you’ll need at your next event. When your booth staffers are appropriately trained, they can provide a positive return on investment by capturing leads. A...

One of the most common mistakes that cost companies millions of dollars is employing unapproachable booth staff. Your staff gets the opportunity to make a first impression, so they should be focused on engaging attendees. Unfortunately, sometimes employees can’t handle the pressure or don’t know how to interact with potential customers. Booth design is important, but it’s up to your staff to create a relationship with each visitor. Murray...

Poor staff etiquette is one of the biggest trade show faux pas. Bad etiquette includes sitting down in the booth, not interacting with leads, backs turned to the aisle (in conversation), and eating in the booth. Inconsistent staff etiquette can negatively affect the overall success of your trade show booth. In Mike Thimmesch’s article, “13 Bad Booth Staffers” he discusses the various types of poor etiquette by trade show booth...