Managers often make decisions before considering how they will affect the bottom-line price when it comes to buying new exhibits. EXHIBITOR enlisted the help of six new-build experts to help you downsize the cost of your next project. Stay within your budget by following these cost-saving tips! Finalize marketing directives before the design. Lay out your marketing directives and discuss any changes, preferences, or requirements with your...

Budgeting for your next trade show is one of the most important steps when planning your event. Budgeting enables you to see where your money is being allocated and to effectively manage your expenses. Keep your budget simple, managers tend to neglect complicated budget tracking. The Exhibitor Online article, “Budgeting for Dummies and Time-Strapped Smart People” provides detailed budgeting strategies for calculating the cost of...