How to Include Social Media in Tradeshow Planning

A company’s marketing department typically spends months planning for participation in a trade show. In her article “Use Social Media in Pre-Tradeshow Activities,” Kristyn Habercross, marketing manager for Defined Exhibits, explains why sharing the preparation journey on social media is a great way to involve your customers and business partners. It gives your audience inside look at the human side of your business, where you are free to...

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