Attendees and exhibitors are embracing event mobile apps. But it’s important not to just put an app out there because it’s on your to-do list – offer something that adds value by carefully investigating the features in the event app solution. Juli Cummins, a Digital Media Marketing Coordinator from A2Z Inc., details the essential features of a successful event mobile app solution in her article, Features to Consider when Evaluating...

The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.”  The ideal app should be able...