Perfecting Your Trade Show Experience

Balance is the key to success in a well executed trade show. Balancing design elements, demonstrations, and staff member etiquette will provide you with the extra bit (umph) you need for a polished trade show. Lisa Apolinski offers tips for perfecting your trade show experience in her article, “Getting Your Booth Experience Just Right.” Implementing these tips combined with proper staff training will go a long way in helping you...

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