You don’t have to be an international traveler to appreciate the travel apps described in Planet of the Apps in ExhibitorLIVE! because many of them are alsouseful for travel in the U.S. But anyone who has struggled with converting foreign currencies on the fly, navigating strange airports, and lugging foreign-language dictionaries while exhibiting overseas, will want to check out the apps in this article. The first of the travel apps we...

This article is packed with practical and effective ideas for saving money on exhibit lighting. Written by Jeff Rudner, president of Exhibit Lighting Group Inc. in West Hills, California, the strategies are included in a response to an EXHIBITOR Q &A question about how to control costs on exhibit lighting design. Rudner distills his advice down to five budget-wise exhibit-lighting strategies: Bring your lighting-design partner into the...

Comparing tabletop exhibits to feisty little Yorkies in a sea of big-dog displays, Linda Armstrong of EXHIBITOR Magazine asked five marketing experts for tips on how to make and maintain an effective tabletop display. She shares 12 tricks of the trade on everything from graphics to staff training in her article, Twelve Tricks for Tabletops. Tabletop displays, comprised of graphic panels, are much smaller than a 10-by-10-foot exhibit space....

When the question of paper vs. electronic lead collection was submitted to Exhibitor Q&A, it earned the exhibit manager a “Bravo!” for being brave enough to bring it up. In his response to the question, Ken Mortara, president of ShowValue Event Management in Tucson, Arizona, says most people have gone high-tech without questioning whether electronic lead capture supports their marketing goals any better than paper lead...

Exhibit managers are often required to manage trade show staff from their office desks instead of the show floor. Rarely seeing each other face to face can be one of the pitfalls of trade show staff management. Kevin Eikenberry, chief potential officer of The Kevin Eikenberry Group in Indianapolis, has 4 tips for leading your trade show team in a virtual environment. Build solid relationships. Take the time to foster long-distance...