Predictions and Best Practices for the Upcoming Year

Trade show planners are setting ambitious goals in 2016. With so many new possibilities, planners need to market their events better than ever before. Elizabeth Johnson of Trade Show News Network shares advice from the industry’s leading marketing experts. Here are some of their thoughts on how event marketing will evolve in 2016 and how to find success in the industry. Kevin Miller, President of Frost Miller, believes that 2016 will be a...

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