Must Reads for a Trade Show Exhibitor

Improve your skill set for 2014 by adding these books to your must read list. Bring your business experience full circle to improve on your success at your next trade show. In Lena Valenty’s article, “A Novel Approach” she features a list of must reads for any trade show exhibitor. The books offer tips for trade show marketing as well as honing your leadership skills, problem solving during planning meetings, and exhibiting...

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