Tradeshow Mistakes You Might Be Making

Tradeshow participation requires an extensive amount of planning. Most marketers are aware of common mistakes, such as failing to promote company presence prior to the event or wrongly allocating the budget. Jon Edelman of Tradeshowmarketing.com has put together a list of slip-ups that might go unnoticed. Here are a few simple ways to prevent these mistakes. Remember that size matters. Always consider the event in terms of attendees and...

Read More