The 5 W’s of Trade Show Planning

Tradeshow planning that starts with a list of ideas or a brainstorming session eventually must take on a more structured approach. To help create a list that will position you for tradeshow success, the president of Bartizan, Lew Hoff, suggests that you ask five common questions in his article, The Who, What, When, Where and Why of Trade Show Planning. Who? Is a two-part question. Besides knowing your target audience, you should also find out...

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