Companies focus on trade shows to increase brand awareness and find new business opportunities, but many exhibitors underestimate the impact of a strong online presence. In today’s digital age, maintaining and promoting your company online will help you maximize your influence. Nishita Jain, Senior Director of Digital Marketing at a2z, Inc., lists the five items you need to enhance your online booth. Logo. This first step is a no-brainer....

Like cause and effect, your brand marketing and promotion plans need to be well thought out at least 6 months prior to presenting at an upcoming event or trade show.  Once those key decisions are made, it should be followed by equally thoughtful and careful logistical planning to successfully demonstrate your company competencies, products and values. Here’s a rule-of-thumb timeline for your next trade show. Here are some ideas for your...