Technology is altering the way we approach and experience events, according to a Mashable article by James O’Brien. He points out some of the new roles being played by technology in event planning and how we interact at events, with views from experts in the events space. For example, event planners expect attendees to be engaged participants in everything from polling to augmented reality experiences. Event audiences now have more...

Ben Hindman, an event planning expert, is the Co-Founder of Splash – a full service online event registration company. In his recent video for Mashable, Ben discusses how you can leverage events and trade shows to build your brand’s online community. Connecting people with shared experiences creates awareness about your products. Ben believes you should leverage every team member by encouraging customer relationship building at...