Careful Planning is the Key to Tradeshow Success

Showing up and exhibiting are important parts of the trade show process, but the most critical step is creating the initial plan of action. Extensive planning should be done months prior to the actual event. Michelle Smith of Skyline Trade Show Tips explains why preparation is the most important aspect of the trade show process. Review all your materials before you begin. Thoroughly read the exhibitor manual and note any specific deadlines. Be...

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