Let Trade Shows Transform Your Business

At trade shows, everyone is a potential client and everything you say can have an impact. According to The Trade Show News Network, 81% percent of attendees hold buying authority. In other words, 4 out of every 5 people who come across your booth are eligible to become your customer. Ozen Ezra, CMO of Pepperi, shares a few techniques to help you perfect your trade show performance. Introduce yourself to attendees with a sense of purpose and...

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