After the event is finished and your exhibit is being packed away, the work isn’t over yet. Complete your post-show analysis as soon as possible after the trade show while the experience is still fresh in your mind. A recent article by Trade-show-advisor.com offers effective follow up strategies that can make a drastic difference in your trade show results. Focus on High-Potential Leads. Prioritize outreach based on high quality leads. If...

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Trade shows can be a significant part of your revenue stream. Companies spend thousands of dollars on exhibit design, materials, and promotional items with the hope that they gain enough new business to make their efforts worthwhile. Many businesses struggle with tracking lead progression and reporting a solid return on investment. Emily Long of BaslerCo Inc. shares helpful strategies in her article, “Tracking the Online ROI of Your Offline...

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