Tradeshows require a large amount of resources. Hundreds of hours and countless dollars can be spent on a single event. Don’t let the excitement or pressure of a trade show hinder your ability to stay within your budget. Keep your eye on the details before, during, and after the show. Author, speaker, and event producer Susan Ratliff divulges common budget mistakes and how you can avoid them in her article, “5 Budget Busting Habits...

It’s not uncommon for experienced trade show exhibitors to develop bad habits over time.  Susan Ratliff, an experienced trade show exhibitor, provides a list of great reminders for avoiding bad habits in her article, “5 Bad Habits of Experienced Exhibitors.” Professionalism. Don’t cut corners. You shouldn’t use the venue provided sign for your booth. Hanging the generic sign will demonstrate poor planning and...