What Makes a Great Trade Show Booth

Designing your trade show booth is one of the most important steps in planning for your next event. During the planning stage focus on how you can strategically grab your target market’s attention and determinate your tactical trade show needs. Sharon Leicham, Merchandising Editor for SNEWS, offers design tips as she takes viewers on a tour of successfully-executed trade show booths in her video, “What Makes a Great Trade Show...

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