Paper or Electronic Lead-Capture?

When the question of paper vs. electronic lead collection was submitted to Exhibitor Q&A, it earned the exhibit manager a “Bravo!” for being brave enough to bring it up. In his response to the question, Ken Mortara, president of ShowValue Event Management in Tucson, Arizona, says most people have gone high-tech without questioning whether electronic lead capture supports their marketing goals any better than paper lead...

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