Sponsoring a trade show can be a cost effective marketing tool to create brand awareness and distinguish yourself from your competitors. Partnering with a cause-oriented event can also make a good impression and build relationships with consumers. According to the Biz Trade Shows’ article, “Sponsorship in Trade shows: A Powerful Marketing Tool,” some of the most common forms of sponsorship opportunities include naming event...

Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show.  “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables...