Six Ways to Optimize Your Twitter CTR

Getting people to click through from Twitter to your event’s site or microsite can be a challenge, even if you have an established Twitter following. To generate the highest possible click-through rate (CTR), there are specific things you should do, according to social-media scientist Dan Zarrella of HubSpot, Inc. Zarella recently analyzed more than 200,000 tweets to come up with some tips for what works and what doesn’t in terms of...

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