The Value of Trade Shows

Exhibitors know that trade shows are a key piece in a business model. But have you ever wondered just how valuable a trade show is to a company? In Mike Thimmesch’s latest article “16 Powerful Stats on the Value of Trade Shows” he justifies the value of trade shows with facts. 10 powerful statistics of trade shows B2B exhibitions were 39.2% of B2B marketing budgets in 2011 81% of trade show attendees have buying authority The...

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