Successful Booths Create a Memorable Attendee Experience

Some tradeshow exhibitors go for an informational, strictly business approach at their booth. Others entice potential customers by handing out promotional items. Rachel Wimberly of TSNN explains how the busiest booths are ones that create a fun, engaging experience. At the recent Annual Meeting for the American Society of Association, the Visit Milwaukee booth served up over-the-top Bloody Mary drinks to tradeshow attendees. Megan Gaus, senior...

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