Over the past few months, we have provided you with expert advice and insight into the contributing factors of  successful trade shows. In this video by Alabama based marketing firm, Pixallure, Terry shows you first-hand, things that can ruin a trade show experience for your customers. Table placement is a critical element in planning. Terry suggests that a table should never be in front of your exhibit, this acts as a barrier between you and...

Are you new to trade shows or just need a refresher?  Here’s a quick primer from the fashion industry that can be applied to any trade show.   Listen carefully as Nancy Berger, Vice President of Marketing and Communications for Project Trade Show, provides a list of things you should never do in a trade show booth. In a video for Fashion Entrepreneur Report, she offers a variety of great tips for building a successful trade show...