Your trade show staff is your best asset at the trade show. A well-trained, enthusiastic staff helps promote the right brand image and is the key to making a good first impression with attendees. Trade show experts, Post Up Stand, provide great tips to motivate your staff in “Trade Show Tips – How to Motivate Your Staff.” Pre-show training. Properly train your team before the trade show. Training sessions should be held...

A seating arrangement can set the tone for your event. Chairs that are aligned in a row can create tension in a room. If you’re goal is to encourage a social environment, opt for an inviting and engaging seating arrangement that can also inspire your guests. AFR Furniture Rental offers five tips for creating the most interactive, engaging seating arrangement possible in the article, “Five Ways to Make a Splash with Your General...

Skyline Exhibits provided Exhibitor Central with the ultimate planning guide your next trade show event. The guide offers tips for before, during, and after your next trade show. Download worksheets to help you manage your budget, set your objectives, design your booth space, and selecting your booth staff. Timelines are also available to ensure you are completing tasks in the planning process on time. Topics covered in the trade show planning...

We’re already two months into 2014, and by now you should have your business plan in place for the year. The new year brings more opportunities for improving your customer experience. Determine new ways to engage your customers and attendees at your next trade show. In Reagan Cook‘s article, “Creating a Sense of Delight: 6 Ways to Delight Your Customers in 2014” he suggests that companies challenge themselves to identify...

Parting ways with your trade show vendor will happen at some point in everyone’s marketing career. Exhibitors typically terminate their contracts with vendors because they outgrow the exhibit house or have trust issues with the vendor.  In Candy Adams’ article for Exhibitor Online, “Breaking Up is Hard to Do” she provides a list of the reasons for ending business with an exhibit house. The Wrong Size. Clients outgrow...