Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a...

Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...

A floating event venue poses some unique challenges and twists on the typical suggestions for running a conference at a convention center. Even experienced event managers can miss seeing how a cruise conference differs from a convention center conference, according to an article by Lisa Apolinski. Apolinski is slated to be a media partner and keynote speaker at the Digimarcon Cruise in April, and will help run the conference. Some of...

You don’t have to be an international traveler to appreciate the travel apps described in Planet of the Apps in ExhibitorLIVE! because many of them are alsouseful for travel in the U.S. But anyone who has struggled with converting foreign currencies on the fly, navigating strange airports, and lugging foreign-language dictionaries while exhibiting overseas, will want to check out the apps in this article. The first of the travel apps we...

A $2.5 million investment by the Anaheim Convention Center and Anaheim/Orange County Visitor & Convention Bureau (ACC) was unveiled in January, according to an article by Trade Show News Network. The upgrade means ACC will be one of the first convention centers to offer free wireless access in all areas of the venue. The ACC partnered with Smart City Networks for the installation of the new Cisco-based high-density network. The new system...