Hotel room block poaching is best defined as paying for hotel rooms that do not really exist. Companies advertise fraudulent hotel rooms with the purpose of scamming unsuspecting trade show attendees. Hotel room block poaching is a major problem in Las Vegas and has steadily increased throughout the United States over the past 5 years. Poaching negatively effects trade shows because it deters guests from registering and attending events....

Graphics are a vital component to every trade show booth. Effective graphics will capture your target audience and drive traffic to your booth. Maximize your booth visibility by ensuring that your booth graphics are the right size, color, and are placed properly with the booth. According to the article, “A Rookie’s Guide to Graphics” by Candy Adams, trade show exhibits should grab the attention of attendees in three seconds or...

Choosing the right vendors for your next event is the key for a successful trade show experience. Not all vendors operate the same. Asking your vendors specific questions can help you save time and money. Don’t assume anything. Have a clear understanding with your vendors about the expectations for both parties. Use Alesandra Dubin’s article, “8 Questions to Ask Your Rental Vendor Before an Event,” as a checklist for your...

Incorporating technology in your trade show booth is a great way to keep trade show attendees engaged and entertained. Most people have a Smartphone and expect to see technology at trade shows. Kristin Hovde provides three ways you can add technology to your trade show exhibit to enhance your overall exhibiting experience in her article, “How to Use Technology in Your Trade Show Booth.” Video monitors are ideal for companies that...

Companies exhibit at international trade shows to create brand awareness, expand target audience and most importantly to increase sales. Exhibiting internationally has become increasingly popular for American companies. In the article, “Going Global?” Exhibitor Magazine explores the results from their research survey on US based businesses attending international trade shows. Survey Results 39 percent of exhibitors rent trade show...