Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some...

Participating in a trade show can be very costly if you aren’t prepared. Not all budgets enable businesses to purchase their own trade show booths and equipment. Actually, many companies have to rent their exhibits. Some rentals are fully customizable but they can be very expensive. Companies who rent trade show booths can usually find something that works best to fulfill their needs. Exhibitor Magazine recently published a great resource...

Are you new to trade shows or just need a refresher?  Here’s a quick primer from the fashion industry that can be applied to any trade show.   Listen carefully as Nancy Berger, Vice President of Marketing and Communications for Project Trade Show, provides a list of things you should never do in a trade show booth. In a video for Fashion Entrepreneur Report, she offers a variety of great tips for building a successful trade show...

There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show. Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com. Ken compiled a list of essential do’s and...

Some might say that going to trade shows and conventions sounds glamorous and exciting.  When the truth of the matter is you work long days on your feet, talk to hundreds of people until your throat is raw and you barely get enough sleep let alone quality sleep.  Plus, you live in fear that you will get the latest flu strain! Those of you who have been going to 2 to 10 day trade shows/trade fairs, conventions and conferences as long as I have...