Basic websites are no longer sufficient for promoting your events. These days, users expect more than a good color scheme that matches your logo. Event eebsites are your best tool for capturing leads, so it’s important that it’s user-friendly and it functions properly. Rob Hamlin of Trade Show News Network has compiled a quick check list to help ensure your website is up to par, in his article, “The Elements of a Great Event...

Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable...

The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees...

This article could convince you that the North American International Auto Show is the ultimate in fun, interactive displays trade show. According to a report in Trade Show News Network, 14,000 attendees in black-tie clothing took part in the Auto Show’s Charity Preview. The largest car manufacturers in the world were there, creating buzz with fun, engaging and interactive attention-getters that showcased their products. Overall, some...

Technology is altering the way we approach and experience events, according to a Mashable article by James O’Brien. He points out some of the new roles being played by technology in event planning and how we interact at events, with views from experts in the events space. For example, event planners expect attendees to be engaged participants in everything from polling to augmented reality experiences. Event audiences now have more...