Justin Hersh, CEO of Group Delphi, defines some of the changes we can expect to see in the events industry. The industry veteran’s predictions about marketing to an evolved audience and what attendees can expect from the show floor experience are detailed in an article written by Zeenath Haniff in Exhibit City News. One of the biggest trends to emerge is the growth in media spending on events – the second largest area of growth following...

Collecting and storing the contact information for people you meet at trade shows can be much less daunting if you use the time-saving tools recommended by Kristin Hovde of Smash Hit Displays. Writing for TSNN.com, Hovde points out that trying to save business cards for hundreds or thousands of people is inefficient (even worse, you’ll probably lose some of them). To generate leads and simplify the follow-up process, try using these four...

It’s a great question for EXHIBITOR’s Ask Mr. Green blog: how long should you keep an exhibit to be environmentally responsible? The question came from a company that was thinking of replacing their exhibit after seven years. So what’s the lifespan of green exhibits? Tom Bowman, president of Bowman Global Change in Signal Hill, California responds by first stating that on average, an exhibit lifespan is a little more than five...

How do you make your trade show booth and your company stand out in a sea of competitors? Hayley Irwin, content creator for The Marketing Zen Group and The Trade Group, offers tips in 11 Ways to Improve Your Trade Show Experience. Some are helpful reminders about the basics, like putting your logo on everything, and others may inspire you to step up your trade show presence in new ways. All 11 tips are worth reading. Here are just some of the...

There’s plenty of advice about how to close a deal, but surprisingly little information about taking your trade show sales leads from not-so-hot to the end of the sale. In his article, How to Follow Up on Sales Leads Without Hard Selling, Matthew Pavli shares 7 strategies for following up on sales leads without becoming that pushy, hard-selling person nobody wants to hear from. Inbound leads are those that contact you vs. those you...