Ellen Feinberg is an accomplished internet marketer who specializes in trade show marketing. In her recent video for Trade Show Conversion called “Trade Show Marketing Tips,” she recommends that trade show exhibitors take advantage of mobile marketing when planning for their next show.  “Mobile marketing presents the opportunity to engage trade show attendees before the event even begins.” This marketing vehicle enables...

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Do you have a winning game plan? Budgets have become tighter than ever. We have had to adapt to doing more with much less. Besides, management wants a play-by-play of how you are going to maximize their investment in your trade shows and events. It is important to get management’s buy-in early.  The most successful programs are those that are well thought out, match the corporate culture, mission and branding guidelines with believable...

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Over the past few months, we have provided you with expert advice and insight into the contributing factors of  successful trade shows. In this video by Alabama based marketing firm, Pixallure, Terry shows you first-hand, things that can ruin a trade show experience for your customers. Table placement is a critical element in planning. Terry suggests that a table should never be in front of your exhibit, this acts as a barrier between you and...

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Trade show booths come in all shapes and sizes. The most popular booth size is 10 feet by 10 feet. With so many booths this size, it’s important to separate yourself from the others at the trade show. Mike Mraz, trade show expert, provides a variety of ways to best maximize the space in your booth. He suggests that the people and the promotion are the integral part of creating the most interactive experience for your visitors. Learn more...

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Last month we featured the available pricing options for renting a booth for your upcoming trade show. Now that you’ve decided to rent a booth, it is important to consider the additional benefits of renting. Mel White of Classic Exhibits Inc. recently published an article called “Now That You’ve Decided to Rent Your Trade Show Exhibit.” In his article, he provides insight into things to consider when renting. First and...

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Great event planners are naturals with the ‘details’ . It seems to be ingrained our DNA — the ability to plan every aspect of our lives and be keenly aware of the steps even before we take them. As successful planners, we have the ability to see all the “what ifs” or as we call it “Murphy’s Law”. Having the skills to remain calm and prepare a plan B on the spot are essential on any trade show floor. Here are some...

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