Participating in a trade show can be very costly if you aren’t prepared. Not all budgets enable businesses to purchase their own trade show booths and equipment. Actually, many companies have to rent their exhibits. Some rentals are fully customizable but they can be very expensive. Companies who rent trade show booths can usually find something that works best to fulfill their needs. Exhibitor Magazine recently published a great resource...

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Are you new to trade shows or just need a refresher?  Here’s a quick primer from the fashion industry that can be applied to any trade show.   Listen carefully as Nancy Berger, Vice President of Marketing and Communications for Project Trade Show, provides a list of things you should never do in a trade show booth. In a video for Fashion Entrepreneur Report, she offers a variety of great tips for building a successful trade show...

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There is a myriad of elements that contribute to successful trade shows. From event coordinating to booth design, all play an important role in putting on a good show. Ken Krogue is a contributor for Forbes and an expert on trade shows. In his recent article “The 12 Commandments of Incredibly Successful Tradeshows,” Krogue offers up the secrets to his company Insidesales.com. Ken compiled a list of essential do’s and...

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Great cost-cutting tips that still allow you to deliver a great event!  We are always on the lookout for ideas that help you create an event with an eye on savings without sacrificing value.  Trimming your costs a little here and there can save your event and most won’t even notice a difference.  However, be sure not to short-change the experience.  In the end, you want everyone to leave saying they had a fabulous time. If...

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Even though you may not have a big booth or budget, it doesn’t mean you can’t think and look BIG. It’s not so much about the size or the money as it is about the planning and preparation.  You can get ahead of the game and a lot of the other exhibitors by taking advantage of the show’s promotional opportunities.  Attendees will be thinking they better check you out!  From company branded napkins at the main press event to your HOT...

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Like cause and effect, your brand marketing and promotion plans need to be well thought out at least 6 months prior to presenting at an upcoming event or trade show.  Once those key decisions are made, it should be followed by equally thoughtful and careful logistical planning to successfully demonstrate your company competencies, products and values. Here’s a rule-of-thumb timeline for your next trade show. Here are some ideas for your...

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