Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal...

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Have heard of content marketing? Relatively new, content marketing is a technique businesses use for developing unique, valuable content to engage their online followers on social media and their website.  Justine Savage of Trade Show News Network explains the benefits of incorporating content marketing into your next trade show in her article, “6 Easy Ways to Make Content a Part of Your Exhibiting Plan.” Content marketing should be...

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Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should...

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Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article,...

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Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

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Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade...

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