Printing brochures and flyers for trade shows is expensive and there is no guarantee that all of them are going to be used. Going digital minimizes print waste and is a cost effective way to communicate with trade show attendees. Candy Adams discusses various innovative digital tactics that you can incorporate into your trade show, in her article, “Read All About It.” Value-Added Business Cards. Business cards can be used for more than a...

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Condensing thoughts into 140 characters is tough, especially if you are trying to communicate information about your upcoming trade show. Twitter users that follow hundreds or thousands of account can often overlook important information. To prevent, include as much valuable information about your event or trade show as possible in every tweet. Nishita Jain, Director of Digital Marketing for A2z, Inc. suggests using the five W’s (Who, what,...

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Internet data security has been a hot topic for a couple of years now. Large corporations like Target, Home Depot and ebay have been victims to massive security breaches that have affected millions of consumers. Cleaning up the mess after a security beach is expensive and extremely time consuming, not to mention is breaks the trust of your customers. Events and trade shows are no strangers to data hacking. Thousands of people submit valuable...

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The best time for show organizers to start generating interest for next year’s event is during and immediately following the current show. Post-event marketing should start while the enthusiasm is still high and continue throughout the year, according to an article for Trade Show News Network by Christine Cullity. She provides 5 marketing tactics to help you create a post-event marketing plan. The first tip is to email all show attendees...

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A floating event venue poses some unique challenges and twists on the typical suggestions for running a conference at a convention center. Even experienced event managers can miss seeing how a cruise conference differs from a convention center conference, according to an article by Lisa Apolinski. Apolinski is slated to be a media partner and keynote speaker at the Digimarcon Cruise in April, and will help run the conference. Some of...

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You don’t have to be an international traveler to appreciate the travel apps described in Planet of the Apps in ExhibitorLIVE! because many of them are alsouseful for travel in the U.S. But anyone who has struggled with converting foreign currencies on the fly, navigating strange airports, and lugging foreign-language dictionaries while exhibiting overseas, will want to check out the apps in this article. The first of the travel apps we...

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