Social media and content marketing can bring quick results. But how do you keep people coming back to your site after the show or event has ended? Tracy Cohen of Launch It takes us “under the hood” to learn about the long-term “internal workings” strategies of search-engine optimization, or SEO for events. In his article for Trade Show News Network, Cohen points out that search engines deliver results, not answers – and results are...

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The location of your trade show has a big impact on its “green factor.” Many convention centers are streamlining recycling and reducing water usage, while green construction processes are making complexes more green overall. In an article in Trade Show News Network, Shane Shirley, Trade Show Expert identifies the Top Ten Green Venues in the United States to help you find and environmentally friendly location for your next trade show. Here...

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Making a good first impression is critical to the success of your trade show. For customers, visiting your exhibit at the trade show is often the only way to connect face to face with your brand. Your booth staff is “the face” of your brand at every trade show. It is important that your booth staff receives proper training prior to the trade show to ensure you maximize the business opportunities at your event. Mike Thimmesch of...

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Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal...

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Have heard of content marketing? Relatively new, content marketing is a technique businesses use for developing unique, valuable content to engage their online followers on social media and their website.  Justine Savage of Trade Show News Network explains the benefits of incorporating content marketing into your next trade show in her article, “6 Easy Ways to Make Content a Part of Your Exhibiting Plan.” Content marketing should be...

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Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should...

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