Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article,...

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The Los Angeles Convention Center first opened in 1971. 2014 has been the busiest year for the Convention Center with 28 conventions scheduled this year. The Downtown Los Angeles venue has undergone several expansions to meet the demands of the trade show industry including a renovation that is scheduled to begin this August. The Convention Center currently has 720,000 sq. ft of exhibit space, 64 meeting rooms, 3 food courts and on-site parking...

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Traditionally, cold calling has been a cost effective sales tool to generate profits. While cold calling does have benefits, it does not allow you to build strong customer relationships in today’s business environment. Consumers are avoiding unexpected sales pitches by opting out of call lists. Today, more than 217 million people are currently registered with the Do Not Call list. According to the article, “4 Reasons Why Trade...

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Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth....

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Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade...

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The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.”  The ideal app should be able...

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