How to Avoid Unexpected Trade Show Fees
Trade show fees can add up quickly. The best way to avoid being overcharged is to double check invoices and ask questions. In her article, “Checks and Balances” Candy Adams provides a quick checklist to help you stay within budget. Venues Ask about any available discounts on shipping, installation-and-dismantle labor-rates, supervisory I&D fee waivers and early bird pricing. Inquire about any undisclosed service fees. Disposal fees can be charged if you do not remove your exhibit. Address potential fees before you leave your...
read moreContent Marketing and Trade Shows
Have heard of content marketing? Relatively new, content marketing is a technique businesses use for developing unique, valuable content to engage their online followers on social media and their website. Justine Savage of Trade Show News Network explains the benefits of incorporating content marketing into your next trade show in her article, “6 Easy Ways to Make Content a Part of Your Exhibiting Plan.” Content marketing should be used to interact with attendees before, during, and after trade shows. Including specific key words...
read moreDirect Mail Still Matters for Trade Shows
Companies can be easily distracted when trying to keep up with the latest digital trends. However, some trade show marketing pieces still have their place in print form. Direct mail can be expensive and is typically the first thing eliminated from a limited marketing budget. You can reduce direct mail expenses with proactive planning and a targeted marketing strategy. According to Charles Dugan’s article, “Why Direct Mail Should Still be in your Trade Show Marketing Plans,” “Direct mail is still one of the most-used...
read moreBenefits of Walking the Trade Show Floor
Trade show exhibitors should go beyond the booth and explore the exhibit floor. Walking around the event will provide you with the full trade show experience. You will be able to see what your competition is doing and identify trends throughout the show. Take notes to find ways you can increase the success of your next trade show. Jonathan Edelman provides a list of tips and key benefits of walking around a trade show in his article, “Walking A Trade Show Can Benefit Your Future Trade Show Marketing.” Tips for Walking the Trade...
read moreL.A. Convention Center Scheduled for Upgrade
The Los Angeles Convention Center first opened in 1971. 2014 has been the busiest year for the Convention Center with 28 conventions scheduled this year. The Downtown Los Angeles venue has undergone several expansions to meet the demands of the trade show industry including a renovation that is scheduled to begin this August. The Convention Center currently has 720,000 sq. ft of exhibit space, 64 meeting rooms, 3 food courts and on-site parking for 5,600 vehicles. The renovation is expected to be complete in 2015. According to Rachel...
read moreWhy Trade Shows Are More Effective Than Cold Calling
Traditionally, cold calling has been a cost effective sales tool to generate profits. While cold calling does have benefits, it does not allow you to build strong customer relationships in today’s business environment. Consumers are avoiding unexpected sales pitches by opting out of call lists. Today, more than 217 million people are currently registered with the Do Not Call list. According to the article, “4 Reasons Why Trade Shows are Better Than Cold Calling,” Timothy Carter explains why trade shows are becoming a...
read moreRent vs. Own? What Works For You?
Companies are often faced with the challenging decision of whether to rent or purchase a trade show booth. Exhibitor Magazine surveyed more than 100 marketing and trade show professionals to gain insight into how many businesses own, rent, or refurbish their trade show booths. The survey results proved that owning a trade show booth is the most popular choice, but more businesses are considering the benefits of renting or refurbishing a booth. Typically, a trade show booth lasts four to five years. Nine percent of the people surveyed expect...
read moreAcceptable Tweets During a Trade Show
Social media is a great marketing tool for improving the overall trade show experience. Deciding what information you want to share with your Twitter followers is an important decision to make for any business. These days, more trade show attendees are using social media to read the latest headlines and learn about new products and services. To maximize engagement, your company should be posting to social media before, during and after a trade show. The social media content should be considered “valuable” by your followers....
read moreFinding the Right Event App
The App Store is saturated with free and paid apps that are designed to help you keep your event organized. Most apps are now equipped with the basics – schedule, exhibitor list, event details, social media and a networking tool. But how can you find the right app for you? Traci Browne offers insight to help you find the perfect trade show app in her article, “The Value of an App Is in the Data.” The ideal app should be able to collect valuable personal data that can be used to analyze attendees. Traci suggests downloading...
read moreBeware of Hotel Room Block Poachers
Hotel room block poaching is best defined as paying for hotel rooms that do not really exist. Companies advertise fraudulent hotel rooms with the purpose of scamming unsuspecting trade show attendees. Hotel room block poaching is a major problem in Las Vegas and has steadily increased throughout the United States over the past 5 years. Poaching negatively effects trade shows because it deters guests from registering and attending events. According to the article, “Has Your Show Been Targeted by Hotel Room Block Poachers?” by...
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