Though the tradeshow industry is rapidly changing, a few things remain constant. Connecting with customers and building a large audience are critical aspects of successful exhibiting. Becky Hansen, Executive Vice President of Event Services at Convention Data Services, explains how to leverage current attendees to create excitement and build attendance for your next event. Create registration opportunities. Make it easy for attendees to register...

Trade shows don’t always go as planned and some things happen that are beyond our control. Other event hiccups such as internet and equipment failure can be resolved quickly if you plan ahead. Being prepared for possible hiccups in your event can keep your event running smoothly. In Becky Hansen‘s article, “6 Tips to Keep an Event Functioning in Times of Crisis,” she offers great tips for minimizing the risk at your next...